Let's assume you're successfully implementing all of those necessary web site marketing strategies:
Added a Blog
RSS Feed
Google Adsense
Google Adwords
Newsletters
Auto-Responders
Affiliate Programs
Search Engine Optimisation
Etc, etc.......
That's fantastic but part of your web site marketing strategy includes building up your offline network.
Where possible:
Get on to a committee
Into a network
Become a member of a group
Give a free speech
Write a column for a newspaper, industry group, newsletter
Attend a business breakfast
Play a round of golf
Speak to a class of university students
Provide a research paper
Don't forget to tell everyone you meet about your business.
I let people know that we develop successful web site marketing strategies, that include blogs, podcasts, and online video.
You'll be amazed how many people don't actually know what you do for a living, and how many can use you're skills when they find out what you do.
We've picked up loads of work over the years just by letting everyone know what we do.
Get out and spread the word. |
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