Creating a viral marketing article is all about writing the sort of content that ezine publishers are looking for to include in their online publications. It starts with a clear understanding about what exactly they are looking for.

The whole idea about creating a viral marketing article is to create the sort of article that will get re-posted and re-published as many times as possible. Thus one article can end being re-posted at dozens or even hundreds or thousands of other sites. This sort of viral marketing article will therefore have created numerous links all pointing to your site. Apart from this generating traffic, it will also have a very positive impact on search engine positioning which will result in even more traffic.

Ezine publishers usually shun articles that are too long so to create a potential viral marketing article, you will need to keep the number of words between 250 and 400 words or so. The Internet medium favors short articles with plenty of impact.

Many ezine publishers will also usually be looking at attracting as much traffic as possible with the articles in their archived ezines. This means that they will tend to favor keyword rich articles for their own marketing reasons and these are therefore the most likely sort of articles to attain highly viral status. This fact is even truer with the non-ezine-publisher who are also constantly seeking good content to re-post at their sites.

The more genuinely useful and devoid of self-serving links (littered all over the article outside the usual acceptable resource box links) your marketing article is, the higher the chances of it going crazily viral to your great profit.