1. Swap an ad for your ezine.

Use testing and tracking to show you which ads are best to use in your swaps and also which ezines pay off the best for you.

2. Swap a "thank you" page recommendation.

Your swap will give you excellent long term promotion of your ezine.

You'll also be able to build up your readers' trust in your recommendations because they'll see that the ezine you endorsed delivers great content.

3. Write articles.

Your articles will boost your credibility, and you'll be able to attract more people to your site and ezine that are interested in what you have to offer.

4. Offer a free ebook for subscribing.

You could create an ebook that deals with a topic your target audience is interested in such as copywriting or ezine promotion.

You could also offer an ebook that is simply a collection of promotional resources. For example, places where your new subscribers can submit their articles for free.

5. Have your readers forward your issues.

You'll get excellent word of mouth advertising as your readers email your issues to their friends, associates, and colleagues.

If you publish your ezine on your site, use a "refer a friend" script to have your readers recommend your ezine.

6. Submit your ezine to ezine directories.

In your submissions, stress the benefits of joining your ezine, and when applicable, include your links to your archive and sample issue.

7. Promote your ezine in your signature file.

Turn your visitors that email you with their questions into new subscribers.

Also use your signature file in your posts to forums that you're a member of.

If you offer relevant tips and advice, their members will begin to view you as an expert, and you'll be able to successfully increase your subscriptions