The last thing you want to do after writing, developing, and creating your website is to find out that your website isn't drawing people in like you thought it would. You think it looks great, so why aren't people staying and checking things out ? It may be that people take one look and head straight for the back button. Or it could be that they just get turned off by how much they have to do to even get the value from your site. There are a few ways you can make sure your site is user-friendly and appealing to your potential customers. You only get one chance for a first impression and you want it to be a good one.

Put your self in your customers shoes. What do you think they want to see on your site ? Make sure your font colors aren't too bright and can easily be read. White backgrounds are best and offer a clean look thats easy to read against any color font. If you use any images for your background, make sure they are simple and don't make the font disappear and look tacky. This will make your website hard to read and look too "busy".

Also take it easy on images and fancy graphics and gadgets on your site, this could make for a longer load time and may turn your customers off before the page even loads!

Make sure you have links at the bottom of every page to navigate around your website, and to get back to your home page so people don't feel lost when browsing around. You'll want to make sure to have an "about us" page to tell about yourself or company so your customer feels more comfortable with you.

If you have a lot of text on your home page, or a sales letter, make sure some of the text stands out with bold or different colors, ect.. This creates points of interest so there is some excitement on the page that way the customer doesn't get turned off by the amount of text.

Last but not least, just make sure all your links work, your pages are easily navigated, make sure everything is neat and accessible, and you should have some happy (and hopefully buying) customers on your hands!

Best Wishes,

Maranda Mann