Leading SEO experts have concluded that new search engine algorithms now ignore reciprocal links. So you read the advice everywhere and every day that you should avoid them at all costs.

What the experts forget to tell you most of the time is that reciprocal links are better than no links at all. So you remain with no links and zero traffic, but holding on to wishful thinking and what you see as good advice.

You cannot really blame the experts because they do not have any time for low traffic sites being run by people who don't have any money to pay the fees they are asking for.

There is something else even more important that the experts will not tell you.

Small low traffic sites do not stand a chance in the search engine wars, so their strategy should be very different. They must work on building up their traffic first. You see search engines are a lot like banks. The richer you are, the more eager banks are to lend you money. In the same way, the higher your traffic, the more attention (and traffic) you will receive from search engines.

In other words if you have a small site with insignificant traffic, you should ignore search engines to start with and focus all your efforts on getting traffic first. The most efficient and quickest way of doing this is by acquiring links. You can purchase them (low cost ones, or ones where you do not need to pay so much cash up front) or you can get reciprocal links. Whatever it is you choose to do, do it aggressively, do it consistently and accumulate those links as fast as you can.

Faith McCoy

Expert on effective link generation.