Advertisers spend billions of dollars researching and analyzing our psychographics and demographics to figure out how to subtly persuade us. Rosseli, Skelly, and Mackie point out that "even by conservative estimates, the average person is exposed to 300 to 400 persuasive media messages a day from the mass media alone." We are bombarded with thousands of persuasive messages each day through a myriad of sources, including newspapers, magazines, billboards, signs, packaging, the Internet, direct mail, radio, TV, mail order, catalogs, coworkers, management, sales professionals, and even parents or children. The question is: Are these tactics being used for you or against you?

Thousands, even millions, are persuaded against their better judgment every day, simply because they are unequipped to accurately interpret and effectively respond to the advertising barrage we perpetually face. In this case, what you don't know will hurt you. Persuasive influences flood our daily existence and are inescapable. It is without question in our best interest to master influence, know how it works, and learn how to implement its proven techniques so we are empowered today.

Let's be honest: We all want and need things from other people. We want people to follow, trust, and accept us. We want to influence others to our way of thinking. We want to get what we want--when we want it. Possessing the right tools and knowing how to use them is the secret to success.

Kurt Mortensen

Kurt W. Mortensen is one of America's leading authorities on persuasion, motivation and influence. Kurt spent 15 years researching personal development and motivational psychology and is currently a professor on the university level. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors. Kurt is author of Maximum Influence, an Amazon.com bestseller and is endorsed by Stephen R. Covey, Brian Tracy, Robert Allen, and Mark Victor Hansen.

?This is truly remarkable information,? said Dr. Stephen R. Covey, Author of The 7 Habits of Highly Effective People. ?It is based on solid scientific research and extensive field experience. It contains unbelievably comprehensive and fresh new angles and insights to persuasion, using immensely practical examples.?

"This is a great,? said Brian Tracy, Author of Advanced Selling Techniques. ?Magnetic Persuasion shows you how to immediately influence and persuade other people in every area of your life."

Mortensen received a bachelor?s degree in Communications/Advertising from Brigham Young University in 1992 and an MBA in Marketing and Consumer Behavior from the University of Pittsburg in 1993. He presented on the speaking circuit with Brian Tracy, Dennis Waitley, and Les Brown.

He teaches that success in every aspect of life depends on the ability to persuade, motivate, and influence others. He combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others.

?Kurt has provided the most complete work on persuasion and influence I have ever read,? said Robert G. Allen, Author of Nothing Down, Multiple Streams of Income, and The One Minute Millionaire. ?Nowhere in persuasion literature have I ever seen the art and science broken down into such thorough and easy-to-understand concepts, covering every aspect of persuasion imaginable.?