To listen to your customer is important, and to hear your customer is critical. But, to see what actions they take is the lifeline to your business.

Recently, I was giving an introductory presentation of the Life Enrichment course to a group of Real Estate agents.

The objective was to sell the agents on participating in the Hypmovation Life Enrichment eight -session, six-week course. The course teaches people how to apply the science of self-programming the subconscious mind through self-hypnosis to improve all areas of life.

During the twenty-two minute sales presentation, I asked questions of the agents to find out what was important to them.

The questions were:

Do you wish that you could have more control over your life?

What if you could completely remove and eliminate the fear of cold calling on new prospects--would that be important to you?

How would your life change if you could permanently remove financial stress?

During the questioning and probing period, I was getting all the right vocal, body language, and yes signs from the audience. However, I didn't feel like I had fully connected with what would influence or inspire them to take action and enroll in the training.

While carefully watching my audience, the next question I asked got a resounding rise in energy from them. I knew now that I was on the right track.

The question I asked next was

"Would it be important for you to eliminate the physical pain and everyday stress that keeps you from enjoying life more?"

After finding out what motivated and stimulated them to sit up and take interest, I was left with only two other steps. The first step was to explain the benefits of the program and how it would solve their problems. The second step was to enroll them into the program.

The principle lesson:

Listening is important. Hearing is critical. Watching the actions of your customers is the lifeline to your success in business.

Don Price

Mr. Don L. Price - Professional Speaker, Author, Life Coach, Hypnotherapist, Marketing and Sales Positive Change Strategist - has more than 36 years of high-level corporate experience in marketing, sales training, and management with multinational companies.

As vice president of management development and retail operations for a major retailer of a large international corporation, he was a key motivating factor for increasing sales from $39 million to over $100 million in annual revenue.

For the past 26 years, Mr. Price, founder of Don L. Price & Associates and Price Publishing Group, has been a highly sought-after keynote speaker and seminar presenter speaking extensively throughout the United States, Central and South America, and providing programs and consulting on:

Business & Mental Fitness Coaching, Copy-writing & Power Communication Programs, Group Selling & Presentation Skills, Sales & Marketing Training, Positive Change Solutions and Strategies, Key Account Management, Self-Hypnosis for Life Enrichment & Peak Performance

Mr. Price is the author of:

Secrets of Personal Marketing Power - Strategies for Achieving Greater Personal & Business Success, 14 Best Ways to Optimize your Span of Influence to Boost your Income and Career, Mastering Personal Marketing Power Life Enrichment Hypnosis Cd Library

These books and CD?s offer valuable resources for individuals and businesses seeking to maximize their cash flow and income potential.

He is internationally recognized for his expertise in sales, marketing, mental fitness life enrichment and strategic business development and has shared his skills and insights with more than 84,000 business owners, sales and marketing professionals. He periodically writes articles on sales, marketing, power living, hypnosis and peck performance that have been published, globally, both in print and on the Internet.

A resident of Los Angeles CA, California -- Mr. Price is listed in Who's Who in Professional Speaking. He has written and recorded personal improvement audio programs and course material for several different companies, and has made appearances on radio and television programs as a business development expert. His programs are custom-crafted and focus on solutions to specific challenges and concerns facing his audience and clients today -- inspiring, motivating, and energizing individuals to their peak performance.