Last year, the best investment we made was adding TiVo to our entertainment system. The system heightens the time we spend watching our favorite programs. We enjoy the feature of stopping the action, slowing it down and rewinding anything to watch it again. The best part of using TiVo is we no longer miss something important, particularly in a mystery or when someone says something important.

Fortunately, we are each built with an automatic TiVo feature in our head called memory. Although it isnt digital, it works just like a computer because we can rewind and slow down the events of anything we want to remember. The only thing we must do is concentrate more on the event when it is taking place. This means that we cant be thinking about what we are going to say next or what we are going to have for dinner tonight. It is also critical that we capture the details of the contact immediately after the event.

Understanding the TiVo Mind Set

I was taught to take good notes on appointments and listen carefully to what the person was saying. If I didnt understand or missed something, it is okay to ask them to repeat it for clarification. This sounds like TiVo because, Im asking them to rewind and replay what they were saying. When I do this numerous times, the client will appreciate my interest in what they are saying. This is always a good thing in sales.

After each appointment or sales call it is important to mentally review what happened and record the important details of the call. This can be done on paper or using a digital voice recorder to document the essential information. We should also ask ourselves what we did right and what we could have done differently or better on the sales call.

TiVo Your Important Sales Appointments

TiVo isnt anything new. We are born with the mental capacity to record, rewind and play back any event we want. They tell us that we only use a small portion of our brains memory capacity. The question is, how much memory are you using on sales calls and what can you do to improve your sales? If you are like most salespeople, you should mentally TiVo important sales appointments to get the most out of them. The more we use our mental TiVo, the better at sales we become.

Steve Martinez

My name is Steve Martinez and I started this business development company to eliminate sales failure. I have spent the last few decades honing my experience as a National Sales Manager, Sales Trainer, Mentor and Author of Selling. This history provides the depth of my experience and value to you as a client in the Business to Business marketplace.

I am proud to say that our innovative sales management strategies are revolutionizing sales for business to business companies. My clients are taught the advantage of building long term profitable relationships using his customized sales action plans. The results are nothing short of magical. Salespeople are able to perform twice, three times and, in some cases, ten times what they used to do before. Sales Managers enjoy the Selling Magic system as they more effectively manage and forecast sales.

I am not new to sales management, technology and sales workflow. I bring 25 years of business management consulting experience. I have been fortunate to have traveled the United States as a National Sales Manager, National Account Executive where I learned the real world lessons of sales. I've also worked for franchise organizations leading sales to a network of over 700 salespeople.

I wish I could say that sales success came easy. It didn't! I had to work at selling and learn the tough lessons. fortunately, this made me stronger and wiser. Through my experience I learned why businesses fail and why salespeople struggle in sales.

I enjoy applying these valuable lessons, focusing on teaching others how to increase sales, become more profitable using technology and following the best practices of Customer Relationship Management.

Our clients tell us, Selling Magic is a logical choice. It provides advanced business development strategies. We are certified members of the Cargill Consulting Group and the Mastermind Consulting Group. Selling Magic delivers sales management and Customer Relationship Building solutions with a suite of consulting services designed to enhance your business.

Steve is an accomplished speaker and writer for business development projects. Sales Automation, Sales Coaching and E-Marketing are his primary projects in business development.

We invite you to discover the Selling Magic approach to sales management and how Selling Magic can help you "out wit, out smart and out last, your competition."