Market Summary
Describe your marketpast, present, and future. Review changes in your market share and the market share of your competition. Provide biographies for your senior management and key employees, and explain their responsibilities. Discuss the size of the market and your main competitors. Discuss your advertising expenses and how you set the price for your product or services.

Product Definition
Describe in detail the product or service that you are marketing. State what need the product or service fills for your customers.

Competition
Describe the competitive landscape. Who are the major players, how long have they been in business, how successful are they? Provide an overview of your competitors products and their marketing strategies. Discuss their strengths and weaknesses and compare them to your strengths and weaknesses.

Positioning
Describe how your product or service is positioned for distribution and sales. Discuss your distribution channels. Clearly state how your product or service fits into the existing market and how it measures up to your competitors, both presently and in the future. Clearly state what benefit the consumer will receive from the purchase of your product or service.

Communication Strategies
Describe how you will notify consumers that your product or service exists and is available for sale. Discuss your target market, and explain the demographic research that helped you select your target market. Talk about what media you will use for marketing, and discuss internet marketing.

Packaging & Fulfillment
Describe in detail how your product or service is packaged and how you have made it attractive to consumers. Discuss the form of packaging and the resulting appearance. Explain how you determined what price to charge. Discuss how you will respond to customer orders in a timely manner. Include a discussion about additional items that you may want to provide to customers, but will not enclose with the main product or service.

Cost of Goods Sold
Provide the calculation of the cost of goods sold.

Launch Strategies
Explain how your product or service will be introduced to the market. How will you announce that your product or service is available and ready to be sold to customers? If possible, do a press release about your new product or service and summarize what your press release will say. Provide detailed information about how you will advertise and the amount of your promotional budget. Attach detailed budget information.

Public Relations
What strategy will you have for public relations and how will it be executed? Provide an overview of your public relations strategy. If you have a backup plan for public relations, describe it in detail. Explain how you intend to promote your product or services with speaking engagements, publications, or other methods.

Advertising
Describe you advertising plan, how you will execute it, and the timing for execution. Explain which media outlets you will use and the timing for the ones you use. Will you use print advertising, web advertising, or some other form of advertising? Provide an overview of the cost of each type of media outlet you will use.

Other Promotion
If you plan other promotional strategies, provide an overview. Describe any other promotional strategies, the timing, the costs, and your budget. Explain what goals you intend to accomplish with the other promotional strategies and discuss what results you expect. For example, will you do direct marketing or third-party marketing? Will you develop co-marketing arrangements and strategic alliances with other companies?

Pricing
Summarize your specific pricing and pricing strategies. Compare them to your competitors and to similar products or services. Discuss whether you anticipate future price increases and summarize your policy regarding key pricing issues.

Distribution
Describe your distribution strategy to position your product or services in the market. Describe your channels of distribution and how reliable they are. Discuss how distribution will be organized and whether there are any logistics problems. Discuss in detail every distribution channel and what percentage of distribution will be contributed by each channel. This is a good place for a pie chart. If you expect to make international distributions, discuss those channels and the international distribution strategies. Explain any issues or complications that are specific to international distribution. Explain your international pricing strategy and discuss any requirements for local variations outside the U.S.

Success Metrics
Provide your first year goals and your five year goals. Explain what measures you will use to determine success or failure. If there are any critical requirements for success, describe them in detail and explain how you will deal with them. If there are timing issues that are critical for success, describe them in detail and explain how you will deal with them.Five year goals

Jo Ann Joy, CEO
www.IndigoBusinessSolutions.net, Phone (602) 663-7007
The future of your business starts here.

For more information about these and other important business topics and for legal consultation, please visit our website at http://IndigoBusinessSolutions.net Copyright 2006. Indigo Business Solutions is a registered trade name.

Jo Ann Joy

Jo Ann Joy is the CEO and owner of Indigo Business Solutions. She has a law degree, an MBA, and a degree in Economics. Her legal background includes commercial, corporate, bankruptcy and real estate law. She has expertise in accounting, financial planning, mortgages, marketing, product development, and business strategies.

Jo Ann ran a successful business for 10 years, and she has written and given presentations on many different legal and business subjects. Jo Ann started Indigo Business Solutions, and she strives to help small businesses make decisive improvements in their start-up, direction, growth, and performance. Jo Ann is passionate about helping businesses succeed.

Indigo Business Solutions is a ?one stop shop? for small businesses. We differ from other business consulting firms, because we offer comprehensive legal and business counseling. We work with our clients to develop strategies that create value and competitive advantage. Jo Ann is not a traditional attorney. Rather, she is a strategic business attorney who works closely with clients to create and implement strategies that will greatly improve their performance and success.

Jo Ann will her talents, expertise, and education to inspire enterprising and imaginative people to make their goals a reality and enjoy professional and personal growth. She promises to consistently deliver quality and reliable service to earn your trust and create lasting relationships. She promises that she will make a positive difference in your business.

If you are not getting what you want from your business or if you want to reach higher goals, Indigo Business Solutions delivers the strategic planning that will provide you with the right tools and methods to grow and gain market share. Please look at our website and found out how we can help you expand and achieve your goals.

We offer straight talk, sound advice, and practical solutions. Your small business deserves to be a success, and