Most mailorder writers will also tell you to try to acquire exclusive rights to your product. And most writers will agree that a dealer has a better chance of succeeding in the mailorder business if he has created the product himself. All of this is certainly good advice. The trouble with it is that it does not go far enough. It does not tell you HOW to create a product that is exclusively your own. In what follows, I would like to show you a step-by-step method to create your own mailorder product.

I would also say that first and foremost, the first step on the the road to mailorder success is not the selection of the product. That may sound like a very strange statement, but there are three things you must do if you want to be successful before you ever select a product to sell by mail.

First, you must analyze yourself. You will only succeed in selling a product or line of mailorder products if you really enjoy selling them. If you can honestly be enthusiastic about them, and if they are products you, yourself, would honestly want to buy, then those are the products to promote.

Second, you must select your market. Once you have analyzed yourself, you will want to sell to people who have interest similar to your own. Only then will you be comfortable in your mailorder business.

Third, you must thoroughly analyze your market. Before you ever select a product, you should know what your market is buying, what it would like to buy, if available, and what it will buy from you, in the very near future.

Once you have analyzed yourself, selected your market, and then thoroughly analyzed your market, you will have no problem selecting or creating a product to sell by mail. It will almost select you!