Truly, I am excited for you, for your life is about to change and you are going to enjoy successes you previously only dreamed about.
So, lets get started right away!
Undoubtedly, your biggest concern is how to turn warm leads into cold, hard cash. After years of doing this myself, I am going to show you exactly how to do it and over the next few emails, I am going to share with you a handful of the same techniques I continue to use every day.
The process actually starts by qualifying and validating your prospects. Say you can think of half a dozen or so people you want to market to right now. Grab pen and paper and lets start qualifying and validating your prospects.
Write down each prospects name and ask yourself if he or she is a good prospect for you? This takes just seconds and will save you immeasurable amounts of time, money and frustration.
Look at each prospect and ask yourself if you believe they want what you have to offer. And, are they worth your time and effort?
Now, make notes answering these questions beside each name.
Once you have narrowed down the list (or perhaps all are great prospects, to which I say
good for you!), start the validation process. Provide your qualified prospects with validation information everything from printed materials, scientific research, CDs/DVDs, conference call schedules, links to applicable websites, etc.
Keep in mind that the real trick here is not to overwhelm your prospect. Be careful in your selection of what to provide your prospect with because overwhelming him or her with too much information will work against you. So, I like to stick to this rule of thumb: less is more.
I generally provide my prospects with a printed piece, a DVD or CD, a few website URLs and then let them know I am available to answer questions and to provide any additional information they may want.
And, there you have it! The hardest part is all over and you are ready to start closing the deal.
You will find more detailed information on my proven qualifying and validating process at http://www.best-method.com. Hope to see you there! |
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