Sales force automation software has hundreds of applications on the market, but when it comes to choosing which one to implement, it gets very complicated.

The solution is to customize commercial software or to get a custom-made software package. The advantage of getting a whole solution instead of a separate program is that the solution takes into account the specifics of your company.

For instance, custom-made sales force automation solutions are likely to provide integration with the other software programs used by the company, like the enterprise resource planning system or the database backend, thus allowing authorized people to have access to sales and accounting data.

In other cases sales force automation solutions might include hardware as well - i.e., you get everything you need bundled together. If the application allows access from the Web or from PDAs and other mobile devices, there is a chance that all these components will be included too.

But the biggest advantage of custom sales force automation solutions is that they can fit perfectly into your organization. The difficulty of making universal commercial software lies in the fact that companies even from the same branch are so different from one another that what is a solution for one of them might be a nightmare for the other. Not to mention that it is worthless trying to use sales force automation for medical services, for example, in a company that sells newspapers. So if you strive to have the perfect sales force automation solution, be prepared to spend some money and time on it.