What is marketing if it isnt just effective packaging?

Confused? Good! Its the first step to learning something new and exciting.

The product doesnt matter. Everyone else sells it too. The only way to make it different is to change the packaging. The packaging makes all the difference.

Instead of trying to sell a product or a service, why not sell the package?

But just what is the package? Ahh good question.

The package is the emotion.

What do you really sell? Its not a product, or a service, or a bunch of features, or even benefits. Its an emotion. Everyone wants to feel better. There isnt a person on the planet who doesnt. So start making people feel better and your sales will soar astronomically!

So how do you do that? How do you package up an emotion and sell it?

Here are some clues

People in life do more to avoid pain than they do pleasure. Its a proven psychological principle. So theres a good start. How can you remove the fear of buying with a risk reversal guarantee? Thats good packaging thinking.

How can you remove peoples frustrations? How can you tell people you can get them out of pain? What way can you help them to avoid pain, reduce their fear, eliminate their stress, worry, and apprehension?

Thats packaging. Thats the competitive edge.

What about the pleasure side?

How can you make people feel great? No one wants to be satisfied. Think about sex. Would you like to tell people you had a wonderful weekend with a new friend where you had lots of satisfactory sex?

Of course not! No one wants to feel satisfied, unless its after another wonderful feeling. :)

People want to feel wonderful, excited, passionate, enthused, happy, joyful, contented and peaceful. So how can you package your product to make people feel that? How can you relate what your product is to how they will feel?

Then how can you communicate it with colourful words and language so they get a sense of anticipation and joy, even before they buy, so they cant wait to experience the feeling that can only come from ownership?

Now for the million dollar question.

How can you combine both?

When you combine both, WOW! Thats power. Thats persuasion. Can you imagine it? Can you see it? Can you feel it?

Thats marketing! Thats true power. Thats how you make MASSIVE profits! Thats how you live the lifestyle of your dreams that others envy!